THE CHALLENGE
In Record Time, a key player in producing goods for renowned brands globally, faced a pivotal moment in its two-decade history. Despite a stellar track record, the brand's visual identity and messaging had yet to evolve to mirror its diverse clientele—from major streetwear labels to iconic video game giants and corporate entities. The challenge was to modernize the brand's image, ensuring it resonated seamlessly across these distinct industries.
Adding to the complexity, the existing website, frozen in a 1990s time capsule, required a comprehensive overhaul. There was a lack of clarity for potential clients on the precise nature of In Record Time's offerings. Our task was to refresh the brand aesthetic and streamline communication to convey the IRT's essence effectively.
THE APPROACH
Our multi-faceted strategic approach addressed the visual identity and communication challenges head-on. Recognizing the outdated digital presence, we revamped the website, bringing it into the contemporary era. Simultaneously, we crafted comprehensive brand guidelines for the first time, refining the color palette and updating the shape, dimensions, and color of the logo to exude modernity and versatility.
To tackle the communication hurdle, we distilled the services into three easily digestible categories. Employing clear, straightforward language, we transformed the website into an intuitive gateway for potential clients, demystifying In Record Time's offerings. The cohesive theme introduced on the website extended seamlessly to the company's social channels, ensuring a unified and impactful brand presence.
THE RESULTS
The results of our efforts were transformative. In Record Time's digital facelift, including the revamped website and updated branding elements, breathed new life into the company. The once ambiguous range of services was now presented with clarity and coherence, resonating with both existing and potential clients across diverse industries. The modernized aesthetic not only aligned with the current zeitgeist but also positioned In Record Time as a dynamic player in the global market.
Notably, the positive impact extended beyond the digital realm. With a refreshed brand identity, In Record Time experienced heightened engagement and interest from clients across the spectrum—streetwear, video games, and corporate sectors alike. The project achieved its modernization goal and solidified In Record Time's position as a forward-thinking and versatile partner for brands seeking innovation and visual distinction.
The Instagram grid.